In 2025, ChatGPT introduced end-of-year recaps, similar to Spotify Wrapped. It showed stats, the kinds of tasks the user relied on it for, and even grouped users into an “archetype.” For my archetype, I landed in the Strategist category, alongside about 3.6% of users. That got me thinking. People use ChatGPT in many different ways, […]
Telling Better UX Stories: A Toolkit for Story-First Case Studies
Over the years, through countless portfolio revisions, mentor reviews, and feedback sessions, I noticed a pattern: the case studies that made the strongest impression weren’t just about showing deliverables; they told a story. A story about the problem, the people, the challenges, and the impact. After many iterations refining my own case studies, I developed […]

