Most of us understand “discount logic.” You clip a coupon. You join a loyalty program. You buy in bulk. You shop a weekly sale. There’s a clear reason you paid less (or more) than someone else. It generally feels like a fair trade: you did something different, so the price changed. Online grocery shopping can […]
In 2025, ChatGPT introduced end-of-year recaps, similar to Spotify Wrapped. It showed stats, the kinds of tasks the user relied on it for, and even grouped users into an “archetype.” For my archetype, I landed in the Strategist category, alongside about 3.6% of users. That got me thinking. People use ChatGPT in many different ways, […]
For most of my career, UX has lived on a screen. I design digital experiences and map user flows, but always in a digital context. I’ve wanted to apply those same principles to a physical space, but I never really had the chance. Then a leak in my bathroom was discovered. Although this wasn’t the […]
A compilation of links I found particularly interesting or helpful during the past month. These are mostly related to UX design or research, but can include other things that inspired me or I found fun. Articles Facilitating AI WorkshopsThis guide breaks down how to run cross-functional workshops using AI as a workshop tool. Why Systematic […]
In the fall of 2023, a quiet private school in Lancaster County, Pennsylvania, became the center of national attention, not for academic excellence, but for a disturbing misuse of technology. Deepfake images had surfaced online depicting several female students in explicit, AI-generated nudes. None of the images were real. But the impact was. The photos, […]
A compilation of links I found particularly interesting or helpful during the past month. These are mostly related to UX design or research but can include other things that inspired me or I found fun. Insightful Articles UXers Need to Think Like Product LeadersBy adopting the mindset of a product leader, UXers can build support […]
It’s a folding chair in a gym. A hot gown. Your name read from a spreadsheet into a microphone that slightly echoes. And yet, you feel it. That swell in your chest. That rush of nerves before walking across the stage. That moment when hundreds of tiny, silent rituals accumulate into something big. Meaningful. Final. […]
It’s 12:03 p.m. The lunch rush is on. You’re sitting in your car, eyeing two drive-thru lines: McDonald’s has five cars. Chick-fil-A has twelve. Instinct says McDonald’s. Shorter line, faster food. Right? But not so fast. You pulled into Chick-fil-A’s line that day, fully expecting a wait. Instead, someone took your order before you even […]
The Hidden Systems Behind the Apps We Can’t Stop Using Many people don’t realize just how calculated our digital habits have become. The apps we open dozens of times a day aren’t just popular by accident, they’re designed to be addictive. And the companies behind them aren’t just hoping we’ll stick around; they’re engineering entire […]
In my work, I focus on understanding people’s needs, empathizing with their challenges, and making sense of the systems they move through. That lens of empathy and curiosity made me want to dig into the conversation around starting salaries (especially the criticism aimed at Gen Z grads asking for $100K). What also pushed me to […]
